Are you tired of expecting revolutionary results, but end up with data leading nowhere?
Get Speakin – the only on-site device that capture people’s experiences when they are actually experiencing it.
Speakin
Are you sending out endless customer surveys?
Do you ask people to rate their visits, or considering focus groups?
What’s Speakin?
Speakin is a new technology that transforms consumer insights – packaged into a super simple format.
By actively promoting Speakin in your digital channels, or by setting up posters and QR codes physically, you can drive engagement and encourage your audience to speak up, share their views and in turn enhance democracy.
Fresh opinions based on people’s own words
Language analyzed into easy-to-interpret statistics
Live data and insightful reports
A truly engaging feedback system
100% safe and anonymous
Data policyCASES
What others have learned with Speakin
Speakin works just as well to collect opinions from employees, customers or visitors. Use it for a shorter period or keep it as a standard way of understanding your audience.
See below how Speakin is used in a variety of contexts, and be inspired by how it can help you elevate your business.
Shopping mall
Väla Centrum, Helsingborg
How do people want to shop in the future, and how can a modern shopping mall be part of that experience?
Väla built an entire room focusing on this concept – and a Speakin was used to collect people’s views. By engaging customers in this process, Väla accommodate their needs and make sure they visit the mall again.
Sample data
“You should have something like Escape Room!”
“There’s not enough trash cans or places to just sit and relax without buying something.”
“Longer opening hours so that people like me can bring the kids and come by after work.”
Averaging over 200 recordings per week
SPORTS EVENT
Nordea Open, Båstad
Taking the temperature at the women’s and men’s tennis tournaments.
How can the event be improved and attract more visitors? How can we make more people interested in tennis for recreation and entertainment? Visitors’ experiences and perspectives were collected using both Speakin and on-site interviews.
Sample data
“The food is overpriced – €18 for a sandwich feels a bit too expensive.”
“More food options. After two weeks you get pretty tired of what is currently offered, plus the queues to the food trucks gets very long between games and you won’t have time to eat.”
In total, 469 recordings during the two weeks
Exhibition
H22 City Expo, Helsingborg
In the summer of 2022, Helsingborg hosted a city expo called H22, focusing on building a city of the future. This work will then continue towards the city’s vision for 2035.
As part of the exhibition, the city installed a “Helsingborg Room” dedicated to showcasing novel ideas and development plans. Helsingborg want citizens and visitors to be actively involved in this process and a Speakin is set up in the Helsingborg Room to engage people, collect their opinions, and contribute to the democratization of this project.
Sample data
“In Malmö you can rent a bike for €25 per year – maybe that would be something for Helsingborg as well?”
“I wish I could charge my e-bike battery somewhere in the city.”
Over 200 recordings during the inauguration week
Shopping mall
Nova Lund, Lund
Collecting consumer feedback while they’re in the middle of their shopping experience.
What do customers like and dislike about the mall and the range of stores, eateries and things to do? Find out about critical fixes as soon as possible – such as a dirty bathroom or glass in the parking lot. Rely less on surveys, and stop entirely with cumbersome focus group interviews.
Sample data
“You should bring back McDonalds, and add more fast food options.”
“I think Nova feels very clean and fresh. Relaxing lights and cozy atmosphere.”
“You need a larger overview map so that stores are much easier to find.”
About 2000 recordings during the summer of 2022
Exhibition
Stockholm Stad, Stockholm
What should the future of Hagastaden look like? How do people want to live and work in this neighborhood?
In a rapidly changing world, these questions are important to track and understand, and the best way to do this is to engage real citizens. This is true democracy.
Hagastaden set up an exhibition addressing what this part of Stockholm should be like in 2049, and a Speakin was used to collect visitors’ opinions. QR codes were placed in various locations around town which led to a digital version of Speakin, allowing both spoken and written views.
More insights
“We always want to improve our dialogue with our citizens, and Hagastaden is a place where a lot of new methods and novel ways of doing things are tested – we like to experiment a little.”
– Anna Näslund, Head of Communication at Hagastaden, Stockholm Stad.
Read more about the project
Effortless for you and your audience
Speakin is a voice activated, anonymous feedback collector. The machine collects comments, opinions, ideas, and feedback and transforms them into brand building action points.
You simply walk up to the machine and activate it by saying ”Hi Speakin” or a customized command for your brand. Once the machine is activated, you can share thoughts and opinions about your experience, regardless of the language you speak.
No matter what type of opinions you share, it will be analyzed and processed into data that gives you nuanced facts about your audiences needs and wishes.
How does it work?
Do you want a hanging device or a designed room for your Speakin? We can help you with the placement – no additional costs.
Speakin can be placed either hanging or standing.
The machine can also be placed outdoors.
You license the service and can choose to extend it for as long as you need. It’s up to you!
Contact getspeakin@parlametric.com for a free walkthrough.
Information video
Customized to your specific needs
One or multiple devices? Live data? Monthly or quarterly reports? Your choice!
Installation, support, service – it’s all included
All you need to do is sit back and relax while the insights keep flowing in.
Safe and anonymous
Do you believe people have a lot to say about your business? Let them say it!
Democratize the customer experience and grow your business together with your customers.
Kim Johansson
A word from our Speakin lead
Kim Johansson is the UX designer and development lead for Speakin, and she is involved in everything from visual design to R&D. She works together with Parlametric’s software development team to continuously improve the user experience of Speakin. Kim has a M.Sc. degree in Cognitive Science from Lund University in Sweden and has a special interest in cognitive linguistics, artificial intelligence and interaction design.
What’s the best part about your job?
“I love that I get to be creative every day and that there is much variation. A lot has changed since I started, including that I have even more wonderful coworkers! We also have bigger clients and more exciting collaborations, which means there is more room for innovation. I see us getting more international clients and offices opening in more locations around the world. I think our clients really appreciate the level of service we provide and how we tailor our offer to meet their needs. I think that as we grow, we will want to develop our service design even more”
Latest updates
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Parlametric is a Swedish research partner that turns text and speech into data and insights.
Parlametric AB
Org. 559112-4556
Grönegatan 4B
222 24 Lund Sweden